new LEAN CUISINE^® Flatbread Melts

four varieties put a new wrap on lunch

(SOLON, Ohio) — Jan. 8, 2008 – On average, Americans consume more than four sandwiches per week, with 28 percent of Americans eating more sandwiches than they did in years prior.¹ With the popularity of sandwiches continuing to grow, so too does the demand for distinct and new alternative lunch options. Consumers are now looking for a more sophisticated and adventurous meal that provides unique flavors and bread varieties.

No one knows this better than the chefs at LEAN CUISINE who have created LEAN CUISINE Flatbread Melts, which are soft on the outside with flavorful sauces, melted cheeses, high quality meats, and delicious ingredients on the inside. The Flatbread Melts are similar to a high-end lunch wrap typically found at a restaurant or café. However, the LEAN CUISINE Flatbread Melts offer a more convenient way to enjoy an indulgent meal without the guilt. Flatbread Melts are 330 calories and contain no more than 9 grams of fat.

On the heels of the successful LEAN CUISINE Panini launch, the Flatbread Melts demonstrate continued innovation and LEAN CUISINE’S understanding of what consumers want…delicious, warm, satisfying casual meals. “ LEAN CUISINE Flatbread Melts give consumers new meal variety and a more sophisticated experience,” said Kristin Gibbs, Director of Marketing for LEAN CUISINE. “Women want to be able to indulge their lunch cravings more often, and LEAN CUISINE allows them to do so.”

LEAN CUISINE Flatbread Melts offer delectable meats, flavorful veggies and rich cheese sauces, wrapped in warm, soft flatbread. The Flatbread Melts also introduce consumers to premium ingredients including blue cheese, sundried tomatoes and pepperocini. With four new varieties available, consumers can enjoy a different LEAN CUISINE Flatbread Melt almost every day of the work week:

• Chicken Philly: Grilled white meat chicken, onions, peppers, pepperocini and a cheddar cheese sauce in a delicious soft flatbread.
• Chophouse Steak: Beef steak, onions, red peppers, blue cheese crumbles and a mild blue cheese ranch sauce in a scrumptious soft flatbread.
• Pesto Chicken: Grilled white meat chicken, sun dried tomatoes, red peppers and a creamy pesto sauce in a tasty soft flatbread.
• Chicken Ranch Club: White meat chicken, tomato, bacon, cheddar and mozzarella cheese with a ranch sauce in a delectable soft flatbread.

Visit LeanCuisine.com for more information about the new LEAN CUISINE Flatbread Melts and to tap into LEAN CUISINE wellness resources, such as a personal nutrition assessment, personalized meal recommendations, recipe ideas, tips for leading a healthy lifestyle and special offers for registered users.

The LEAN CUISINE Flatbread Melts have a suggested retail price of $3.49 and will be available in the freezers of grocery stores nationwide in January 2008.¹

1. International Dairy, Deli, Bakery Association: The Sandwich Study: Consumer Attitudes, Behavior and Purchase Drivers, 2003